About Us

Welcome to Bevsa

B EVSA represents the non-alcoholic beverage industry which plays an important role in the South African economy.

Our industry has a direct economic impact of more than $169 billion, provides nearly 240,000 jobs and helps to support hundreds of thousands more that depend, in part, on beverage sales for their livelihoods. Beverage companies and their employees, and the firms and employees indirectly employed by the industry, provide significant tax revenues - $13.6 billion at the state level and $22.9 billion at the federal level. In addition, the beverage companies that produce and distribute non-alcoholic beverages in South Africa and those they directly employ contribute nearly $1.6 billion to charitable causes in communities across the nation. The Beverage Association of South Africa is the trade association that represents South Africa's non-alcoholic beverage industry. ABA was founded in 1919 as the American Bottlers of Carbonated Beverages, and renamed the National Soft Drink Association in 1966. Today the BEVSA represents a number of beverage producers, distributors, franchise companies and support industries. Together, they bring to market many brands, flavors and packages, including regular and diet soft drinks, bottled water and water beverages, 100 percent juice and juice drinks, sports drinks, energy drinks and ready-to-drink teas.

  • We serve with distinction.
  • We care for the environment
  • Consumer health issues are at the centre of our agenda
  • We produce quality

BEVSA provides a neutral forum in which members convene to discuss common issues while maintaining their tradition of spirited competition in the South African marketplace. The Association also serves as liaison between the industry, government and the public, and provides a unified voice in legislative and regulatory matters. As the national voice for the non-alcoholic refreshment beverage industry, the Beverage Association of South Africa staff of legislative, scientific, technical, regulatory, legal and communications experts effectively represent members' interests.