Our Products

ENERGY DRINKS

FAQ

1Do energy drinks provide alertness?
Energy drinks can have a “pick-me-up” quality. Several studies have shown that energy drinks may enhance mental performance and alertness primarily due to the caffeine content.
2How many energy drinks should an individual drink per day?
Like most foods and beverages, the key to healthful consumption is variety and moderation. According to the National Library of Medicine and the National Institutes of Health, “there is no human requirement for caffeine in the diet. Moderate caffeine intake, however, is not associated with any health risk.”
3How can I find out how much caffeine is in an energy drink?
Consistent with regulations, beverage companies list caffeine in the ingredients list on product labels when it is added as an ingredient. However, there is no requirement to list the precise amount of caffeine present. Nonetheless, Bevsa member companies are committed to provide caffeine content information through their various engagement channels and Web sites and many companies are voluntarily labeling the caffeine content on their products.
4Do energy drinks contain more caffeine than other beverages?
The caffeine content of energy drinks varies according to the brand. While most energy drinks have more caffeine than soft drinks, they are generally equal to or less than the amount in drip coffee on a per ounce basis.
5 Is caffeine addictive?
Caffeine is not an addictive substance. Most people who consume caffeine maintain a relatively consistent level of intake. While caffeine is considered a mild stimulant, recent studies have shown that those who enjoy caffeinated products are able to reduce or stop their caffeine consumption without difficulty. Some individuals may experience adverse reactions such as headaches when suddenly abstaining from caffeine, but these feelings tend to be mild and pass within a few days.

ENERGY DRINKS

About
Energy drinks can serve as a refreshing beverage choice. While they are not specifically designed like sports drinks to aid in rehydration, energy drinks can have a “pick-me-up” quality. Some examples of energy drinks currently in the marketplace include Red Bull, Monster™, Play™, and Schekter®.
History
Modern energy drinks first appeared in Europe and Asia in the 1960s, but the first one to be available in the South African market was Red Bull® in 1997.Energy drinks are still a relatively new beverage category — but one that is growing rapidly as new products constantly emerge. Today’s energy drinks are as varied as the preferences of the people who consume them. Energy drinks are being created with many different formulations geared to meeting the tastes and demands of different consumers – everyone from college students to corporate executives.

BEVSA MESSAGE

  • Balance your diet
  • Be Responsible
  • Know your Ingredients

SPORTS DRINKS

FAQ

1What beverages are good choices for hydration purposes?
Most beverages will help hydrate the body and contribute to good health and wellness. The beverage industry offers many different choices for consumers depending on their own tastes and circumstances. These include: bottled water, teas, 100 percent juices, juice drinks, sports drinks, soft drinks and dairy-based beverage options. According to the Institute of Medicine, all of these beverages, including those with caffeine, provide hydration.
2 What benefits do sports drinks provide?
During exercise, our bodies sweat to produce a cooling effect. Unfortunately, sweating also results in a loss of fluid and electrolytes like sodium and potassium from our bodies, and these losses must be replaced. Research findings have concluded that sports drinks are the best way to replenish fluid and electrolyte losses, as plain water can further dilute sodium levels in the blood. Decreased levels of sodium, also known as hyponatremia, have been associated with decreased performance during exercise.
3Do sports drinks contribute to excess sodium consumption?
Sports drinks provide benefits in helping to prehydrate and rehydrate individuals engaged in long-term exercise. An electrolyte, sodium helps maintain proper fluid balance in the body. In fact, an 8-ounce serving of a sports drink has a similar sodium content to a cup of 2 percent milk.
4Do sports drinks contribute to obesity?
As with many beverages, sports drinks do have calories. Depending on the specific drink and the size of the serving, most sports drinks have between 25-160 calories. Lower calorie versions of sports drinks are available for consumers who want nutrients and electrolytes, but lower calorie content as well. Consumed in moderation, sports drinks can play a role in a healthy diet. In addition, sports drinks are an ideal beverage for prehydrating, maintaining hydration and rehydrating when engaging in physical activity.
5Do sports drinks cause cramping?
Sports drinks actually can help prevent cramping during exercise. Research findings and sports professionals recommend drinking sports drinks to avoid exercise-related cramps.

SPORTS DRINKS

About
Sports drinks are one of many beverage options designed to help consumers stay hydrated, which is necessary for overall health and wellness. These functional beverage products often contain electrolytes and were created to help athletes and other active people hydrate before, during and after vigorous exercise. Sports drinks can provide nutrients and quickly replenish electrolytes and carbohydrates lost during physical activity or exposure to high temperatures.
History
The pioneer sports drink is Gatorade®. Developed in 1965, Gatorade® was the invention of Dr. Robert Cade and a team of scientists at the University of Florida who wanted to create a beverage to alleviate dehydration and muscle cramps experienced by their football players. The researchers developed Gatorade® to restore fluids, carbohydrates and electrolytes lost during exercise in the heat. Filled with flavor, carbohydrates and electrolytes, sports drinks are an excellent source for hydration before, during and after exercise. The early 1990s witnessed a growth in the sports drink field and today, available sports drinks include: Gatorade®, PowerAde™, Energade®, among others.

BEVSA MESSAGE

  • Drink lots of water
  • Workout Regularly
  • Eat right

SOFT DRINKS

FAQ

1Does drinking soft drinks cause obesity?
No one food product or beverage is a unique contributor to obesity. Obesity is a complex problem that is influenced by many factors; the most important being diet, physical activity and genetics. The key to living a healthy lifestyle is to incorporate a varied, healthy diet that balances calories consumed and calories burned through activity and exercise.
2Are sugar substitutes used in diet soft drinks safe?
Sugar substitutes have gone through numerous studies to validate their safety and have obtained approval from regulatory agencies around the world, including the World Health Organization (WHO), U.S. Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA).
3Do sugar substitutes in any way increase the risk of cancer?
Numerous credible scientific bodies such as the U.S. Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA) have examined this issue and declared sugar substitutes safe for human consumption.
4Does consuming soft drinks contribute to poor dental health?
No single food or beverage is responsible for causing dental erosion or cavities considering so many factors determine an individual’s dental health, including level of oral hygiene, access to professional dental care, types of food consumed and length of time foods are retained in the mouth. For instance, sticky foods like raisins and cookies that tend to stay in the mouth longer and/or cling to teeth can play a significant role in the development of dental cavities. In contrast, liquids clear the mouth quickly. While there are multiple causes of dental erosion and tooth decay, protective factors, such as brushing and flossing, can help prevent or minimize them.
5 Is caffeine addictive?
Caffeine is not an addictive substance. Most people who consume caffeine maintain a relatively consistent level of intake. While caffeine is considered a mild stimulant, recent studies have shown that those who enjoy caffeinated products are able to reduce or stop their caffeine consumption without difficulty. Some individuals may experience adverse reactions such as headaches when suddenly abstaining from caffeine, but these feelings tend to be mild and pass within a few days.
6Do soft drinks contain benzene?
Benzene is not an ingredient in soft drinks. However, benzene does occur naturally in the environment at low levels, including air and drinking water as well as, and many foods such as butter, eggs, meat and certain fruits and nuts. It is possible for low levels of benzene to form in a soft drink containing sodium or potassium benzoate (preservatives) along with ascorbic acid (Vitamin C) when these beverages are exposed to increased amounts of heat or ultraviolet light. However, the U.S. Food and Drug Administration (FDA) tested more than 100 soft drinks and other beverages and concluded “that the levels of benzene found in soft drinks do not pose a safety concern for consumers.”
7Does the phosphorous contained in soft drinks negatively impact bone health?
Phosphorous is a dietary mineral found in many foods and beverages, including some types of soft drinks. However, the amount of phosphorous contained in those soft drinks is very small and accounts for just two percent of the total phosphorous consumed in the average American diet. There is more phosphorous present in milk, cheddar cheese and chicken than in soft drinks. In addition, a growing body of scientific research has found that the amount of phosphoric acid present in some soft drinks does not adversely affect bone health.
8Does high fructose corn syrup cause obesity?
No one sweetener or single food can be blamed for causing obesity. Weight gain is caused when an individual consumes more calories than he or she expends through physical activity or exercise. This is true regardless of the calorie source (i.e., proteins, fats, alcohol, carbohydrates or sugars). To avoid or manage weight gain, balancing the number of calories consumed with the number of calories expended is essential. Moderation and variety, while maintaining adequate nutrient intakes, are the keys to a balanced diet.
9Does high fructose corn syrup have more calories than regular sugar?
High fructose corn syrup has the same calories as table sugar – approximately 4 kilocalories per gram.
10Can diet soft drinks can prevent you from feeling full and lead you to eat more or gain weight?
Studies have shown that whether people drink water or soft drinks with low-calorie sweeteners, there is no difference in how full and satisfied they feel afterward. In fact, low-calorie sweeteners have been shown to reduce appetite and food cravings. By helping individuals reduce their intake of calories and sugar, diet beverages can be a catalyst for a healthy lifestyle. In fact, the American Diabetes Association says sugar substitutes can help those with diabetes or those who want to control their weight stick to a healthy meal plan.

SOFT DRINKS

About
While many different categories make up the American beverage product picture, carbonated soft drinks (CSDs) and their diet counterparts continue to be some of the most popular. Since the early days of our nation’s history, carbonated soft drinks have occupied a unique place in the hearts, minds and palates of the American consumer.
History
The term soft drink is derived from the phrase “soda water,” dating back to 1798. At that time, soft drink creation and soda fountain manufacturing were handled by local pharmacists because of their experience with chemistry and medicine. In 1835, the first bottled soda water was produced in the United States. As the local drugstore evolved into the central attraction in most American towns and neighborhoods, the pharmacist was integral in providing beverages that were part pharmacology and part refreshment. By 1876, root beer entered the marketplace, but it wasn’t until five years later that the first cola-flavored beverage was unveiled. It would be more than 70 years before the first “official” diet soft drink was introduced in 1952, but others soon followed. In 1958, RC Cola introduced Diet Rite®, the first nationally distributed diet soft drink. Tab, Fresca® and Diet Pepsi® entered the marketplace in the 1960s; Sugar-free 7UP was introduced in 1970; and Diet Coke® made its debut in 1982.

BEVSA MESSAGE

  • Enjoy Responsibly
  • Balance consumption
  • Exercise

BOTTLED WATER

FAQ

1Why is water so important?
The human body is estimated to be between 60 to 70 percent water. Water plays a critical role in our overall health and wellness by helping to transport oxygen to our cells, regulate our body temperature, remove waste and move nutrients throughout our bodies, just to name a few. To work properly, our bodies require an adequate supply of water.
2Is there a recommendation for drinking fluids?
Most healthy people can adequately meet their daily hydration needs by letting thirst be their guide. Roughly 80 percent of an individual's total water intake comes from drinking water and beverages -- including caffeinated beverages -- with the other 20 percent coming from food. Bottled water and water beverages can help people stay hydrated throughout the day.
3What is the difference between tap or municipal water and bottled water?
Tap water is a healthy and appropriate beverage choice. However, some consumers choose bottled water because of its convenience, portability and taste. In addition, purified water is much more than tap water. While purified water starts mainly with municipal sources, it goes through highly sophisticated purification systems, such as distillation, deionization and reverse osmosis, all of which are designed to remove impurities and enhance the taste and flavor profile.
4Is bottled water safe?
The SABS strictly regulates bottled water, as do some state agencies. SABS standards for bottled water meet those set by the Environmental department for public water systems, meaning all bottled water sold in South Africa and approved by the SABS meets stringent and uniform standards of safety, quality and labeling.
5What does the term “water beverage” mean, and what are some examples of water beverages?
Water beverages are bottled water products that may contain ingredients such as vitamins and minerals, flavoring, colouring, caffeine or herbs. Examples include enhanced waters, vitamin waters and fitness waters.
6Is it true that bottled water serves no critical purpose?
Water beverages are bottled water products that may contain ingredients such as vitamins and minerals, flavoring, coloring, caffeine or herbs. Examples include enhanced waters, vitamin waters and fitness waters. Is it true that bottled water serves no critical purpose? Bottled water is an important, convenient and portable source of hydration that individuals can carry with them and drink throughout the day, something doctors and nutritionists encourage. People also enjoy the consistent taste they get from their preferred brand of bottled water – and the ease of picking up a chilled bottle when they’re on the go. Also, in situations of extreme temperatures or natural disasters, bottled water is a critical way to stay hydrated, especially as tap water is not always convenient or available. For example, in the U.S. immediately following Hurricane Katrina, the beverage industry responded to an urgent FEMA request to provide more than 200,000 cases of bottled water for distribution to hurricane victims. And today, many communities recommend that people keep bottled water on hand in case of a local emergency.

BOTTLED WATER

About
Many Americans appreciate the convenience and portability of bottled water and water beverages. In fact, they now play an important and healthy role in our nation’s beverage consumption patterns. The term “bottled water” actually applies to a number of different beverage products, including: spring water, purified water, mineral water, sparkling bottled water, well water and artesian water. The term “water beverages” applied to a number of different beverages including flavored water, enhanced water, fortified water and fitness water. Bottled Water Not all bottled waters are alike. Bottled waters can vary by their source, treatment and taste profile. To help consumers better recognize and understand the differences between bottled water types, here is a useful standard of identity to help define and classify bottled waters. Spring Water Bottled water derived from an underground formation from which water flows naturally to the surface of the earth. Spring water must be collected only at the spring or through tapping into the underground formation feeding the spring. Purified Water Water that contains no dissolved solids and meets strict standards of purity set by the SABS, an independent, science-based public health organization responsible for setting public standards for all conumables, dietary supplements and other products sold in South Africa. Purified water may be labeled by other names depending on how it is produced, such as, “distilled water” if it is produced by distillation, “deionized water” if it is produced by deionization or “reverse osmosis water” if the process used is reverse osmosis. Mineral Water Bottled water containing not less than 250 parts per million total dissolved solids may be labeled as mineral water. Mineral water is distinguished from other types of bottled water by its constant level and relative proportions of minerals. Sparkling Bottled Water Water that after treatment, and possible replacement with carbon dioxide, contains the same amount of carbon dioxide that it had as it emerged from the source. Well Water Bottled water from a hole that is bored, drilled or otherwise constructed in the ground, which taps a water aquifer (a water-bearing underground layer of rock or sand). Artesian Water A specific type of well water in which the tap of the well lies underneath the water level of the aquifer.
History
The origins of bottled water products can be traced back to the earliest civilizations. Well aware of water’s health benefits, the Romans searched for and developed drinking water sources as they set about establishing their empire. According to legend, after crossing the Pyrenees, Hannibal, the famous general of the Carthaginian army, rested his troops and elephants at Les Bouillens in France, the location of the Perrier drinking water spring. The United States has its own long tradition of bottled water with brands such as Mountain Valley, Poland Spring®, Deer Park®, and Arrowhead® dating back more than 100 years. Other popular brands, such as Aquafina and Dasani, were introduced in the 1990s, and today the bottled water category is still growing with recent products like Deja Blue and Nestlé Pure Life®. As people around the world continue to recognize the health benefits and convenience of bottled water, the market for these products continues to grow. From 1997 to 2005, per capita consumption of bottled water increased by 90 percent to 96 Litres annually per person. Bottled water now accounts for 17 percent of nonalcoholic beverage consumption.

BEVSA MESSAGE

  • Drink lots of water
  • Have 8 glasses a day
  • Your body needs it

READY-TO-DRINK-TEA

FAQ

1How much caffeine is in tea?
The tea plant Camellia Sinensis naturally contains caffeine. With ready-to-drink teas, the caffeine levels are consistent. However, with brewed teas, the amount of caffeine varies depending on the type of tea, growing conditions and how it is prepared. One 8 ounce serving of tea contains approximately 20-90 milligrams of caffeine compared to coffee, which contains 90 to 192 milligrams of caffeine per 8 ounces.
2Are there health benefits to drinking tea?
Recent studies have shown that tea can have promising preventative benefits for various diseases and conditions including coronary heart disease and certain cancers. Tea also is a good source of hydration.
3Do ready-to-drink teas have similar health benefits to brewed teas?
Depending on processing, ready-to-drink teas may offer similar health benefits to brewed teas; however, the antioxidant strengths of these beverages vary considerably depending on how they are manufactured. For instance, decaffeinated teas have fewer antioxidants than caffeinated teas. Also, the antioxidant strength of ready-to-drink teas may decrease over time.
4 Will drinking teas help you lose weight?
Research has shown that some teas may play a role in accelerating metabolic activity, and tea, like water, has no calories. However, no single beverage or food can be responsible for weight loss or weight management. A balanced diet along with regular physical activity is key to maintaining a healthy weight. While ready-to-drink teas may contain sugar, many ready-to-drink teas are now available in calorie-free, low- or mid-calorie varieties.
5 Is caffeine addictive?
Caffeine is not an addictive substance. Most people who consume caffeine maintain a relatively consistent level of intake. While caffeine is considered a mild stimulant, recent studies have shown that those who enjoy caffeinated products are able to reduce or stop their caffeine consumption without difficulty. Some individuals may experience adverse reactions such as headaches when suddenly abstaining from caffeine, but these feelings tend to be mild and pass within a few days.

READY TO DRINK TEA

About
Tea is one of the world’s most culturally significant beverages, and still enjoys widespread popularity today. After water, tea is the world’s most widely consumed beverage with a per capita consumption of approximately four fluid ounces per day. Different types of tea are popular in different regions of the world. Black tea is consumed principally in Europe, North America and North Africa, while green tea is consumed throughout Asia. Oolong tea is popular in China and Taiwan. Approximately 75 to 78 percent of the tea produced and consumed worldwide is black, 20 to 22 percent is green and less than 2 percent is oolong.
History
Tea is native to Southeast Asia. Green tea, black tea and oolong tea are all derived from the same plant - Camellia sinensis. The difference between the three is simply the duration of fermentation. White tea, made from the buds and young leaves of the same plant, has recently gained popularity in the United States, but was favored by Chinese royalty as far back as 618 A.D. Herbal teas can come from any number of plants and fruits. Black tea, the most popular type of tea in the United States, dates back more than 5,000 years ago. It is believed that Turkish traders first introduced black tea to Western cultures in the 6th century. By the 18th century, tea was served in the late afternoon throughout England. Black tea first came to the Americas with the earliest European settlers. During the Boston Tea Party in 1773, colonists tossed black tea into Boston Harbor in an act of defiance against new taxes imposed on tea and other products. During warm summer months, iced tea often becomes an appealing alternative to hot tea. While some maintain that iced tea was invented at the 1904 World’s Fair, many cookbooks that predate the Fair contain recipes for the popular beverage. In the 1970s, Lipton was the first to bring ready-to-drink tea to market with their Tea-in-a-Can. Snapple® helped to popularize ready-to-drink teas in 1987 when it launched its first tea in a bottle product, Snapple® Lemon Tea. But the ready-to-drink tea market did not explode until 1993, when new companies and old rolled out new tea beverages on a national level and it became apparent they were in demand. Current popular ready-to-drink tea brands include Nestea®, Lipton®, Crystal Light® teas, GOLD PEAK™ and Honest Tea. Listed below are some types of tea used in the ready-to-drink teas available in the U.S. marketplace. Black Tea Black tea is dried longer and thus becomes more oxidized than other tea varieties. Because of this, it generally has a stronger flavor and contains more caffeine than other teas. Oolong Tea Oolong tea is dried and oxidized for roughly half the time as black tea. This traditional Chinese tea shares a flavor profile more robust than green tea, but not as powerful as black tea. Green Tea Green tea undergoes minimal oxidation since it is comprised of leaves that are dried but not permitted to oxidize. Green tea contains the highest concentration of antioxidants known as polyphenols. It has a slightly grassy flavor and less caffeine than black teas. White Tea White tea is made from the buds and young leaves of the Camellia sinensis plant. Like green tea, it is minimally oxidized; therefore it retains more antioxidants. White teas have a slightly sweet flavor and even less caffeine than green teas.

BEVSA MESSAGE

  • Teas have natural goodness
  • Read your labels
  • Understand its properties

100% JUICE & JUICE DRINKS

FAQ

1What is juice from concentrate? How is it made?
Concentrate is juice which has had its liquid removed, making it lighter and smaller for storage. When you make juice from concentrate, you add water back into the concentrate to bring it to its full liquid state.
2 Are 100 percent juices good for my health? What about juice drinks?
One cup (8 fl. oz.) of 100 percent juice provides consumers with the equivalent of one serving of fruit, as defined by the USDA Dietary Guidelines for Americans. According to the Dietary Guidelines Advisory Committee Report 2005, “fruit juices provide substantial contributions of several vitamins and minerals in higher amounts than do whole fruits.” The USDA’s MyPyramid Food Guidance System recommends that “any fruit or 100% fruit juice counts as part of the fruit group.” In addition, some of these products are fortified with additional vitamins and minerals, such as calcium and vitamin D, and may include phytonutrients that also provide health benefits. Juice drinks are another option. However, it is important to include whole fruits in your diet to help meet your fiber needs.
3Can 100 percent juice prevent heart disease?
Incorporating fruits and fruit juices as part of a balanced diet is always beneficial for good health. While there may not be enough evidence to say that juices prevent heart disease, many fruit juices such as orange juice contain a good source of the heart-healthy nutrient potassium.
4Does 100 percent juice have a lot of sugar and calories?
One hundred percent juice has a similar sugar profile to whole fruit. It contains only natural sugar. There is no sugar added. Further, 100 percent fruit juice is nutrient-rich. Therefore, it has a high nutrient to calorie ratio.
5Do 100 % juice and juice drinks cause childhood obesity?
No one food, beverage or ingredient is a unique contributor to obesity, and recent studies have found no link between drinking 100 percent juice and obesity in children or adults. Like all foods and beverages, 100 percent juice and juice drinks should be consumed in moderation as part of a balanced diet. The American Academy of Pediatrics recommends “intake of fruit juice should be limited to 4 to 6 oz. for children 1 to 6 years old. For children 7- to 18-years old, juice intake should be limited to 8 to 12 oz, or 2 servings per day.”
6 Do 100 %juice and juice drinks cause tooth decay in children?
No single food or beverage is responsible for causing dental erosion or cavities considering so many factors determine an individual’s dental health, including their level of oral hygiene, access to professional dental care, the types of food consumed and the length of time foods are retained in the mouth. For instance, sticky foods like candy and cookies that tend to stay in the mouth longer and/or cling to teeth can play a significant role in the development of dental cavities. In contrast, liquids clear the mouth quickly. While there are multiple causes of dental erosion and tooth decay, protective factors, such as brushing and flossing, can help prevent or minimize them. Parents concerned about tooth decay also may choose to dilute 100 percent juice or juice drinks with water before giving them to children.

100% JUICE & JUICE DRINKS

About
Consumers want variety and taste in the beverage products they consume. This is certainly apparent when it comes to the 100 percent juice and juice drink product category. The producers, marketers, bottlers and distributors of 100 percent juice and juice drink beverages provide products that offer more than simple refreshment. Many of these products deliver vitamins, minerals and antioxidants. One hundred percent juice is just that - 100 percent Fruit juice with no added sugar. Juice drinks, however, contain less than 100 percent Fruit juice, and often have other ingredients added such as water, flavors and sweeteners, including sucrose, fructose and glucose. In both cases, the exact amount is printed on the label above the nutrition facts panel. While the amount of vitamins or health benefits may vary depending on the beverage, 100 percent juice and juice drinks all can be enjoyed for their good taste and refreshment.
History
While staple juices like apple and orange have remained popular for decades, many new and exotic juice choices have entered the marketplace in recent years, such as pomegranate, mango, strawberry, grape, banana, cranberry, guava, kiwi and more. In addition to these varieties, beverage producers are now creating new and innovative juice combinations. Individual-serving-sized bottled juices first became available during the 1970s and 1980s, proving to be a turning point for brands like, Tropicana® and Minute Maid®. Since then, both 100 percent juice and juice drinks have exploded exponentially. Other brands you may see on supermarket shelves today include Odwalla®, Dole®, Snapple®, Sunny Delight®, Naked® Juice and Veryfine®. Many of today’s most popular 100 percent juices and juice drinks are made and marketed by the same companies that

BEVSA MESSAGE

  • Understand Fruit Nutrition
  • Have atleast one fruit a day
  • Too much of anything is wrong