BEVSA provides a neutral forum in which members convene to discuss common issues while maintaining their tradition of spirited competition in the South African marketplace. The Association also serves as liaison between the industry, government and the public, and provides a unified voice in legislative and regulatory matters. As the national voice for the non-alcoholic refreshment beverage industry, the Beverage Association of South Africa staff of legislative, scientific, technical, regulatory, legal and communications experts effectively represent members' interests.
In the ten months since the Health Promotions Levy (HPL) was introduced, it has put pressure on the local non-alcoholic industry in already difficult operating conditions, as well as raising prices for hard-pressed consumers. The net impact of the levy has been compounded by subdued economic growth in the country and higher input costs of raw materials and ingredients, in particular, sugar. Consequently, this is limited the opportunity for growth and job creation in the sector and has resulted in downward pressure on the full value chain.