BevSA aims to inculcate product confidence of our various beverage categories to consumers.
To develop a thriving business environment for the South African non-alcoholic beverage sector.
By promoting fairness of standards, regulation and legislation concerning non-alcoholic beverages and the assurance of quality and safety of our products to consumer.
In the ten months since the Health Promotions Levy (HPL) was introduced, it has put pressure on the local non-alcoholic industry in already difficult operating conditions, as well as raising prices for hard-pressed consumers. The net impact of the levy has been compounded by subdued economic growth in the country and higher input costs of raw materials and ingredients, in particular, sugar. Consequently, this is limited the opportunity for growth and job creation in the sector and has resulted in downward pressure on the full value chain.